IDS has extended its flooring portfolio with 17 additions to the Malmo luxury vinyl tile (LVT) collection, ranging from authentic dark wood tones to whitewashed effects and statement tiles, reportedly reflecting market demand for the product which offers 52 designs. The designs feature in a new brochure alongside lifestyle photography.
Adding to the Malmo range is the new Senses Rigid Registered Embossed collection offering 12 designs which are said to replicate the look and feel of reclaimed wood with a Registered Embossed texture that’s claimed to be perfectly in line with the visual pattern of the woodgrain; three new Rigid Narrow Plank woodgrain designs comprising light oak, warm chestnut and dramatic dark brown and two new Moroccan tile designs in their Stickdown Tile collection.
Gail Alcock, flooring director for IDS comments: ‘The Malmo LVT range has expanded four-fold since its launch three years ago and is the fastest growing product in our flooring portfolio. The high demand is owing to the fact it can deliver stylish and authentic looks, is easy to install and maintain and is highly durable. The fact it’s now fully compatible with underfloor heating is another major selling point, particularly given the trend for open plan living.
‘The new range additions further enhance the product’s appeal and give designers and consumers more choice than ever. The Senses collection is a strong selling point as it replicates the look and feel of real hardwood flooring with the cost-effective benefits of LVT while the new Stickdown Tile designs and Rigid Narrow Plank options add variety in colour and design to meet demand.
‘Malmo LVT offers a stylish, easy fitting and high-performance flooring material suitable for a wide variety of domestic and commercial applications ranging from kitchens and bathrooms to hotels, retail units, offices, bars and restaurants. It has a warranty of up to 25 years for domestic use and 10 years for commercial applications and is available for 24-48-hour delivery from all IDS branches nationwide.’