Page 102 - History-of-flooringLR

A history of The Solid

Wood Flooring Company

The Solid Wood Flooring Company was established after The Solid Wood Flooring Company philosophy
our founder Martyn Ryder conducted extensive research Our expert team at The Solid Wood Flooring Company
into the flooring market. The quality of cheap imports have more experience than any other company and this
and lack of homegrown products meant there was an can be seen by the amount of technical advice on the
opportunity to develop high quality hardwood flooring website. We ensure all our staff are fully trained and
jointly with interior designers and architects. endeavour to offer the best, most friendly, and
professional service in such a diverse industry.
Refurbishing listed properties gave way to research
The research started back in the 1980s when Martyn was Therefore, it is our philosophy not to have a website
in the development business, refurbishing Grade I and where you can buy online. The purchase of a wood floor
Grade II listed properties and realised there was no wood is a high-ticket item and corners should not be cut for
flooring competitively priced that would meet what was the sake of a few pounds. Neither should people go into
needed to ensure the integrity of the conversion was in such a purchase, blind to the consequences of buying a
keeping with the era. wood floor that has not been properly manufactured,
and then fitted badly. We have horrendous stories of
It took three years to complete the research and people filling their basket on a web site only to find that
development of the first 10 lines of solid wood and the floors lifts, buckles and twists just a few weeks after
engineered floors, which went on to become the top- being fitted all for the sake of a few pounds.
quality engineered hardwood flooring you now see in our
range. Since then, we have exported to more than 25 With a business model based around service, quality, and
countries and continents around the world including sustainability, The Solid Wood Flooring Company hold
Europe, the Middle East, Australia, Malta, Azerbaijan, the following values in high esteem:
Columbia and the USA.
• Providing a service and product that is second to none.
A large proportion of our wood floors have been designed • Establishing and building long-term business
and manufactured to exacting specifications created by relationships.
architects and interior designers. We only use the latest,
state-of-the-art machines, adhesives and finishes and are • Being open-minded about the wood flooring industry.
always striving to continually develop our products and • Taking the lead in using new techniques and
increase the range of wood flooring options. technology to develop high quality British products.

102 The History of Flooring