Page 50 - History-of-flooringLR

The story of Ege Carpets, by Ege

VISIONARY PHILOSOPHY:
It all started in 1938
Ege Carpets was founded by Mads Eg Damgaard in 1938 in
Herning, Denmark. In the years to come, the production took
place in a small building with only two looms. Mads Eg
Damgaard was visionary.

His philosophy was
uncompromising: he used
only the latest and most
advanced technology in
carpet production and he
was not afraid to
challenge convention. His
philosophy still survives
at Ege Carpets.

FOCUS IS NOW EXCLUSIVELY ON CARPETS:
The 1950s

In 1953 Ege Carpets ended the production of other textiles and
decided to focus exclusively on carpets. To accommodate the
increased demands on carpets, Ege Carpets invested in three
Axminster carpet looms.
Ege Carpets builds a new showroom in 1957, ‘Det Skæve Hus’
(The Crooked House), designed by Professor Gunnar
Aagaard Andersen.

EGE CARPETS EXPANDING:
The 1960s and 70s

Not only was Mads Eg Damgaard an active businessman. In
1964 he was elected to the Danish Parliament representing the
Conservative Party and returning to Ege Carpets as CEO 10
years later. Meanwhile daily management of Ege Carpets was
handed over to his sons, Kaj and Egon Eg Damgaard.

In the early 1970s a 25,000sq m tufting factory was built in
Herning, Denmark and via the investment of a Multicolour plant,
the production of the commercial carpets could really expand.
The carpets were a success outside Denmark and new
subsidiary companies were founded in Norway and in Sweden.

In the years to come many more subsidiaries were founded all
over the world.

50 The History of Flooring