Page 60 - History-of-flooringLR

History of

Genesis Flooring

Founded on wide-ranging experience within the profile industry, wholehearted inauguration of nosing profiles and flexible products.
Genesis Global Systems was established in 1989 with a focus on Tiling and flooring are twinned industries so it was a natural
supplying high quality products with the service to match. We firmly progression into a market we had an existing relationship with. The
believe that from development to installation each step deserves the initial offering has today expanded into over 40 different nosing
same care and attention which is why we deliver not only a profiles for a variety of needs across both aluminium and PVC
comprehensive range of products but also unrivalled pre-sale options with both standard and anti-slip external inserts in an array
support and after care. Today we now offer not only stair nosing of colours. Our skirting range has stuck around for over twenty years
profiles but also entrance matting, LVT profiles, our innovative Vision and is also available in both aluminium and PVC.
lighting system and so much more fitted in over 70 countries
globally. We continue to find that once people begin to start Building on our experience in both the tiling and flooring industries
working with Genesis they stay with the family and start a new we saw a gap in the market for overlapping products. Sensing
chapter of shared history. demand and a lack of suitable products in 2013 we launched a range
of tile-in profiles which included the DDA compliant options, which
The Genesis team has kept a core group of experienced individuals also saw us launch the similarly compliment options from our existing
whose history and knowledge are an invaluable benefit to the nosing range.
company to ensure that we have not only a shared wisdom in both the
tiling and flooring markets, but also operationally so can we continue Continuing our ambition to be a single source supplier and using our
to provide an efficient service to our customers. From production, to history and talent in aluminium profiles, which few in the market can
office, to sales we have several long-standing staff but not resting on match up to, we have always looked to develop relevant products to
our laurels we have continued to expand the team and bring in people increase the range of options available. In 2014 we introduced a
from a variety of backgrounds such as installers and project managers broad range of transition profiles that we continually adapt and add
so that we understand every angle of the flooring industry. to. Our options are considerate of both experienced professionals
and DIY-users that want a quick and easy installation so both
From inception we have continually developed our team, practices stick-down and screw-fix transitions, in a variety of finishes and
and production but key to everything is our product range. lengths, were brought to market. Whether the requirement is a
Beginning in 2010 we launched the core element of our flooring simple cover strip, dividing strip or a height-adjustable transition for
range – our stair nosings. The opportunity arose to launch a different surfaces we provide you the luxury of choice with the
comprehensive range of soft-floor coverings allowing us to enter the required performance, function and aesthetic. Alongside our
market as an already established company. Our previous experience transition we also brought several ramp profiles to our range which
on top of existing facilities, staff and knowledge allowed a offer several commercial applications.

Genesis Global Systems Launch of core range of Tile-In Transition
is established soft-floor coverings products Products

1989 2010 2013 2014

Founded on wide-ranging The opportunity arose to launch a From our involvement in both Few companies have as much
experience within the tiling industry comprehensive range of soft-floor flooring and tiling we saw a gap in history and talent as we do in
we came to market with a focus on coverings allowing us to enter the the market for an overlapping aluminium profiles in the market
delivering high quality products market as an already established product. Sensing demand and lack and we used this experience to
with the service to match. Always company. Our previous experience of suitable products we launched design and launch our expansive
looking to expand and grow we on top of existing facilities, staff and our range of Tile-In profiles as well range of transition profiles.
were keen for future scope to knowledge allowed a wholehearted as DDA compliant options. Including both stick down and
broaden without compromising on inauguration of nosing profiles and screw-fix installations as well as
our founding beliefs. flexible products. height adjustable transitions and
ramp options.

60 The History of Flooring