Page 61 - History-of-flooringLR
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Our work on sites meant we saw an industry in need of assistance
              with bespoke products to streamline their fitting processes and one
              area which often troubled them was entrance matting. Our set-up
              meant we could produce bespoke matting in a variety of depths and   Beyond profiles and systems we don’t just achieve the perfect finish;
              finishing options created to measure. The Trakmat system was   we provide the means the achieve it. While since our inception we
              brought to market in 2016 and meets the high traffic specification as   have offered several tools targeted at the tiling industry that are also
              it offers a durable, effective and practical solution with simple and   applicable to floor fitters we have recently had a wider focus on
              efficient installation. Our options include depths of 12, 17 and 22mm   launching projects specifically for the flooring market. Our
              as well as either a fluted rubber surface or grey, beige, red and black   partnership with BIHUI has allowed us to supply multiple tools to
              carpeted insert. The versatile system incorporates aluminium   make installations as efficient as possible such as the Concrete
              sections linked with semi-rigid PVC meaning it is durable enough to   Grinder and XL Trowel sets. Our close working relationship with
              withstand high-traffic commercial environments and curtails noise as   BIHUI means we continue to work alongside them to develop and
              well as absorbing moisture and dirt preventing it from being brought   launch further tools which will be brought to market over the coming
              into the building reducing cleaning maintenance and increasing   months and years.
              safety. The unique design allows the matting to be rolled easing
              transportation and relocation, the versatility alongside the efficiency   From day one we have tried to increase our range around demand
              and durability has seen several projects utilize our TrakMat system.  and innovation but we are firmly aware of increasing project
              As well as meeting existing industry challenges we are also keen to   demands where often now you find a standard product will no
              innovate and introduce new products and systems designed to   longer be suitable. Currently many projects aren’t designed with an
              provide a new dimension to projects and one such example is our   insular standard approach as they were previously – there is a
              Vision lighting profiles and systems. Providing the perfect finish isn’t   growing demand for unique bespoke products. We relish the
              just a motto, it’s a belief and our guiding mantra which lead to us   challenges and opportunities presented in the modern market hence
              launching Vision in 2019. Both domestic and commercial installations   why we have nurtured, kept and hired people from all manner of
              shouldn’t rest on their laurels and introducing a lighting system has   backgrounds within the industry and adapted our primarily UK
              proved a popular decision and allowed for intriguing and innovative   supply chain to be fit-for-purpose in bespoke production. From
              installations. It is a whole system solution meaning we provide the   design to delivery Genesis can help you every step of the way. We
              profile, lighting, auxiliary power and accessory products together or   can help work with you through the concept and design phases all
              individually. All were developed concurrently to ensure synergy   the way through to sample approval and production across both
              between each aspect and allows you to choose any combination of   entirely new profiles as well as adapted profile designs. The most
              profile and lighting system for a plug-and-play installation. Light   common form of bespoke production which has been wildly popular
              options include natural white, multi-white, and RGB each of which   over recent years is in finishes; we are equipped to provide both
              will require the relevant driver, receiver or remote depending on   anodized and powder-coated finishes on most of our aluminium and
              installation. Our range of profiles include multi-fix, nosing and skirting   stainless steel profiles, whether you provide us with a RAL number or
              allowing for a wide variety of creative installations; we love to see   would like us to match an existing surface we can help provide the
              new and original ways these products are being used by fitters and   perfect finish.
              designers.
                                                                   To say we aren’t content with our incredibly versatile and wide-
              Over the last few years the floorcovering market has been shaken by   reaching range of flooring products wouldn’t be entirely truthful; we
              the exponential growth in popularity for LVT which now dominate   are incredibly proud of the growth and expansion of not only our
              vinyl sales and continue to encroach on other popular coverings. Not   profiles and systems but also in our team and operations but
              slowing down LVTs have become a dominant choice for many   nevertheless our tireless work doesn’t stop on improving our
              commercial and domestic clients will continue to account for higher   processes and providing new products for the industry. Genesis
              percentages due to its durability and versatility providing a real   means the beginning, and we believe that is where we are on our
              low-maintenance and cost-effective alternative to stone and wood   journey. We thrive in an evolving industry and providing adapted
              flooring. These surfaces deserve profiles with matching quality that   services and products to meet the demands of an eternal industry.
              similarly provide versatile function and attractive finishes, in line with   We look forward to continuing to grow our offering with BIHUI tools,
              keeping up with market demands we launched an extensive range of   expanding our team as well as adapting existing products. We thank
              LVT profiles in 2020 which we continue to expand upon. From nosings   all our customers and users so far and look forward to an exciting
              and reducers to edge and corner profiles we have an option in several   future together.
              key finishes available in both 3 and 5mm. These aluminium profiles
              ensure you have everything you need to work with LVTs as they   01642 713 000
              continue to be commanding area of growth within the flooring market.  www.genesis-gs.com


                 Entrance Matting           Lighting Profiles and              LVT                    2022 and Beyond
                    (TrakMat)                 Systems (Vision)               Profiles                   - The Future

                  2016                         2019                       2020                         2022



              Our work on sites meant we saw an   Providing the perfect finish isn’t just   Keeping up with changing   Genesis means the beginning, and
              industry in need of assistance with   a motto, it’s a belief and our   demands doesn’t have to be   we believe that is where we are on
               bespoke products to streamline   guiding mantra which lead to us   difficult, we continually watch for   our journey. We thrive in an
              their fitting processes and one area   launching our Vision range of   market trends and keep our   evolving industry and providing
               which often troubled them was   lighting systems and profiles. Both   products in line with customer   adapted services and products to
              entrance matting. Our set-up meant   domestic and commercial   demands. We foreseen Luxury Vinyl   meet the demands of an eternal
              we could produce bespoke matting   installations shouldn’t rest on their   Tile’s exponential growth and   industry. We look forward to
              in a variety of depths and finishing   laurels and introducing a lighting   launched an extensive range of   continuing to grow our offering
                options created to measure.  system has proved a popular   profiles for a variety of needs in key   with BIHUI tools, expanding our
                                          decision and allowed for intriguing   sizes and finishes.  team as well as adapting existing
                                            and innovative installations.                            products. We thank all our
                                                                                                   customers and users so far and look
                                                                                                     forward to an exciting future
                                                                                                          together.
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