Page 71 - History-of-flooringLR

Meanwhile, a Scotland-based company was also doing exciting In 2002, the Duralay and Tredaire brands were brought under
things with rubber. In 1958 underlay brand Tredaire made its the same roof at Interfloor. (For a short time, Interfloor also
debut at the 1958 Carpet Fair in Earls Court and quickly owned the now world-famous Hunter boots brand, which has
reached sales levels sufficient to pave the road from Dumfries no less than two Royal warrants!)
(where the company was based) to London every year.
Now Tredaire is synonymous with luxurious underfoot comfort
and is well established as the number one consumer brand in
the UK. Duralay provides hard-wearing underlays, ideal for the
contract market, and a range of specialist underlays for the
underfloor heating, double stick and hard flooring segments.

Since then, there has been no stopping Interfloor’s global
ambitions to spread the word about the benefits of underlay for
flooring installations.

In the mid-1990s the company took a stand at a Dubai trade
exhibition with the aim of introducing the local markets to the
British methods of carpet installation involving the use of
underlay. Up until that time carpets sold in this region were
Fast forward to the 1980s, which was a boom time for underlay. mainly plain in colour and of the high pile tufted ‘velour’ variety
Duralay grew to become Europe’s largest underlay manufacturer sourced principally from the USA and Belgium. No underlay
and then, with global aspirations and a significant investment was used, indeed it was deemed to be unnecessary given the
programme, the world’s first universal underlay manufacturer thickness of the carpet pile. Interfloor’s approach resulted in
with both rubber and sponge underlays in its portfolio. ever-increasing numbers of customers demanding to have their
carpets installed using the ‘British method’.

Interfloor’s international achievements and success were
rewarded in 2016 at the inaugural UK Export Excellence
Awards when the company won two high profile categories:
‘Innovation in Exporting’ and ‘Exporting Excellence in MENA’.

Today Interfloor exports to over 400 customers in over 70
countries. Most of the world’s best-known hotels as well as
numerous mosques, cinemas, casinos and airports regularly use
Interfloor underlays, while homeowners across the UK continue to
trust Interfloor’s trusted and proven brands which have a heritage
and history that represent British manufacturing at its best.

01706 213 131
sales@interfloor.com
www.interfloor.com

The History of Flooring 71