Page 60 - CFJ_Dec25

NEW PRODUCTS

Celebrate the ‘magnificence of a traditional craft’ with Louis De Poortere

HEN it comes to carpets of Says the company: ‘Across an impressive collection offers exceptional quality and is
Wexceptional quality, there’s nothing 144 standard colours, customers can a favourite among interior designers and
to rival the traditional craftmanship of choose from any of the collection’s six affluent homeowners not only because of
weaving, says LOUIS DE POORTERE. qualities which are also suitable for this, but also because of the extraordinary
As others leaned heavily in to the commercial use, including the exquisite colour choice that it offers.
accessibility and ubiquity of tufting, Louis and dense pile of Cardinal (11.5mm) and ‘With many carpet ranges available in
De Poortere says it stayed true to its Prince (15.3mm) cut pile styles. just a handful of colours, to have well
soul and remains one of the very few ‘Alongside these and the other plain over 100 on hand is a designer’s dream.
manufacturers to still make its residential quality on offer, Richelieu Velours, With the Richelieu Family, finding just the
broadloom carpets this way. Crafting its comes three linear structured designs right shade from standard is possible, but
Richelieu Family woven carpets at its in Preference, Hermes and Dune. These we also offer a bespoke colour matching
factory in Belgium, the brand is reportedly showcase the true beauty and precision service from just 10 linear metres in any
an outlier in an industry of ‘me too’ brands of Wilton weaving combining high and low
and is said to command a unique position loop, along with loop and cut pile.’ Richelieu quality.’
in the independent retail landscape. Continues the company: ‘Each Richelieu The depth of the Richelieu Family
Today, Louis De Poortere says its Family carpet is woven in Belgium from broadloom range is captured in a folder
Richelieu Family collection represents a wool-rich blend of 80% pure New that provides the ideal tool for interior
the gains in efficiency that have come Zealand wool and 20% polyamide. New designers and retailers looking to explore
with this commitment to traditional craft. Zealand wool is chosen for the exceptional the creative potential of this one-of-a-
‘Diverse, beautiful and with an enduring richness and clarity of colour that brings kind broadloom carpet collection, says the
quality that sets it apart, the woven every one of the 144 colour options to life.’ company. 
broadloom collection is a luxurious choice Alan Russell, sales director of Louis info@depoorterelouis.com
for the discerning homeowner.’ De Poortere, says, ‘The Richelieu Family www.louisdepoortere.com

60 CFJ December 2025 www.contractflooringjournal.co.uk
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