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NEW PRODUCTS

Floorwise launches ‘premium memory foam underlay’

is made using a also looking to unlock the extra profit the
hand-sorted blend underlay can bring.
of pre-consumer ‘Consumers understand memory foam
recycled PU foam and know it for its amazing comfort
and memory foam to and support, adding it into underlay
give the best of both capitalises on this perception and this
materials. is something retailers can use to upsell
‘Lumiere is free from lower grade products. What’s more,
from the hard lumps Lumiere’s pure white core and royal blue
often noticeable branding give it a high-end, premium look
in other foam that makes it even more attractive to
underlays and comes homeowners.’
with an entirely Says Floorwise: ‘Lumiere is a Super High
Lumiere different feel, making Density underlay and comes in 9mm,
LOORWISE has launched Lumiere this unmistakably 10mm and 11mm thicknesses, making
Fwhich it describes as a premium premium underlay stand out from the it a true all-rounder that can be used to
quality underlay created using only crowd. bring comfort and resilience to all rooms
premium memory foam along with hand- ‘Not only does Lumiere separate itself of the home. The premium branding of
sorted white recycled pre-consumer from the crowd in the way it feels, its pure Lumiere is reflected in the high quality A3
white look and smartly branded white
polyurethane foam. film top ensure it looks just as good and sampling for retailers and installers, as well
as Floorwise’s unique A4 sample cards that
Says the company: ‘Lumiere is the stands out in a crowded market.’ add extra versatility to presentation options.’
brand-new underlay from Floorwise Andrew Gill, product manager of 01509 673974
that brings homes a luxurious and Floorwise, says, ‘This is the first time wiseup@floorwise.co.uk
resilient underfoot feel. Designed to fill a Floorwise underlay has specifically www.floorwise.co.uk�
the gap between the current premium incorporated memory foam into a product
polyurethane (PU) foam underlay and and not only does it give Lumiere a unique Go online and visit the SHOWCASE PORTAL
luxury Feel the Difference range, Lumiere feel it’s a great selling point for retailers to read more from Floorwise

PROFESSIONALS FLOORING BLADES

UK DISTRIBUTOR:

Contact us for stockist information:

0161 790 7850
SALES@SWEENEYTODDBLADES.CO.UK

66 CFJ December 2025 www.contractflooringjournal.co.uk
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