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Floorstock

FLOORSTOCK LTD 01455 234400
UNIT 2 LOGIX ROAD, SALES@FLOORSTOCK.CO.UK
BURBAGE, LEICESTERSHIRE WWW.FLOORSTOCK.CO.UK
LE10 3BQ

Our Trade Counter / Showroom is open for collections Monday to Friday from 7:30am to 5:30pm.

Exciting future ahead for Floorstock
Floorstock, one of the best-known
names in the industry for accessories

and finishes for wood flooring is

looking ahead to an exciting future,
as it comes under the ownership of
Ireland’s Whiteriver Group.
Founded in 2008 in Barwell,
Leicestershire, Floorstock has already
established a reputation to be proud
of within the trade. Known as a
thoroughly honest trading partner with
the industry’s best technical ability, the
company can offer a massive portfolio

of hardwood flooring, accessories and Ireland’s leading distributor of supplier for trade flooring professionals

finishes for wooden flooring, as well hardwood flooring and related on wooden flooring accessories and

as a comprehensive B2B website. The products, recently acquired a majority floor sanding equipment.
company has come a long way since it shareholding in Floorstock. This From 2026, the company will offer
started out in a small 180m2 unit selling enables Whiteriver Group to greatly two catalogues – one for accessories

primary wood finishes 17 years ago. expand and diversify its operations in and finishes and a second one for

Anybody who deals with Floorstock the UK, while also giving Floorstock flooring products. The company
will understand that their secret a route to take its business on to the hopes to grow both its retail and its
to success has been in the way next stage in its growth. commercial sales - where work with
they do business - it’s all about the “We believe there is still a great sports venues, hospitality, nightclubs,
relationships they establish and opportunity in both the residential and bars and the education sector have

build up with customers over many commercial wood flooring markets, been particularly significant.
years. This approach has enabled the due to their continued organic growth The development of sales in these
company to expand rapidly, and it and also because of the competitive channels has also meant that attention
is now aiming to be one of the UK’s edge that we have established since to the sustainability of its product

leading suppliers of wood floors and we have been in business,” explains ranges has been an important focus

floor sanding equipment to the trade. Wayne Haslam, Floorstock’s Sales in recent years, and this is an area in
In 2015 it took over the well-renowned Director. which it will redouble its efforts in the
former ‘Windy Corner’ motorcycle The new relationship with Whiteriver coming months. Many of its products

premises and then in 2018 moved to a Group is already paying dividends, as are already FSC-certified and the

larger new unit in Hinckley, featuring a Floorstock has acquired a purpose- wooden flooring products are subject

trade counter and flooring showroom. built 60,000ft2 unit in Hinckley, which to EUTR.
However, with a determination will enable it to consolidate all its To be able to meet customers’
to hold more stock and give even operations on to one site, while also individual needs, the company also
better customer service, the company providing plenty of opportunity for offers a bespoke service for creating
believes that collaboration with an growth. wooden flooring products which are

industry partner is the best way to Focusing exclusively on its core developed and refined on an individual

achieve this. trade customers, the company will now basis. This is something which the
As a result, Whiteriver Group, be able to increase its stockholding company will be able to expand further

significantly, with increased ranges of in the much larger space that it has in

solid and engineered flooring. It will its new building.
continue to operate its successful trade “I’m delighted that our business
counter from its geographically well- is now entering almost certainly
positioned Midlands site, while offering the most exciting phase in its
next working day delivery on most growth,” says Wayne Haslam. “We
items and also developing online sales are a specialist team, dedicated to
to its trade customers. giving the best possible service to
As the company positions itself as our trade customers. We have a
the UK’s largest supplier of Junckers combined wealth of experience in
flooring and woodcare products flooring installation, floor sanding and

in the UK, and also the UK home manufacturing, and we are perfectly
of Whiteriver flooring, Floorstock suited to give the very best advice and

is looking to develop long-lasting support when needed. There is no limit
relationships with designers, key to what we can achieve in partnership

hardwood flooring retailers, while also with Whiteriver Group – watch this
cementing its position as the ‘go to’ space!”
32 Distribution Supplement www.contractflooringjournal.co.uk
December 2025 @CFJMagazine