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CONTRACTOR PROFILE

            WASTE NOT WANT NOT








            PART THREE | The final instalment in our profile of Graham Burdett of Cromer Carpets in Norfolk
               RAHAM Burdett, as we’ve seen, has   So, as he tells, the widest width he   they’ll pass the message up. I go to the
            Gbeen in flooring man and boy. And   can work with in a hotel kitchen is 2m -   trade shows and speak to staff, but even
            even though he’s 68, he’s shown no   the ideal width. ‘All the manufacturers’   there I don’t really meet anybody at the
            interest in retiring from his company in   machines are 2m wide. And it’s ideal – 2m   top. I don’t ever get to meet decision-
            Norfolk, Cromer Carpets.             is perfect. But they make the same stuff   making people, and I’d love to have a
              But while we noted Graham’s        for bathrooms on the same machines as   conversation about this with them.’
            experience of business in the first part   for the hotel kitchens and behind bars in   Thankfully Burdett’s not lost business
            of this story, he has a real problem with   pubs… they have never had a two and half   because of this situation saying, ‘we
            one part of the trade – waste. And try as   metre or three metre machine … and I’m   always get the job, we don’t lose any
            he might, he’s meeting dead ends when   absolutely certain it could be done.’  business, and we charge for the waste
            trying to find a solution.            But if manufacturers became more   material’.
              The problem is very simple. When   flexible in their offerings – say they   But what really irks Burdett is this
            Burdett fits wet-room safety floors, he’s   gave him a range of widths, they’d win   problem is unique to this type of wet-
            having to order far more material than   his business forever. As he says, ‘if any   room flooring as ‘everything else comes
            he needs, with a sizeable chunk being   manufacturer offers me a range that   multi-width’.
            discarded.                           comes in two, two and a half or three   He details in other areas that ‘some
              Why? Because as he outlines, most   metre widths, I wouldn’t show other rival   manufacturers offer widths of 1m, 12-
            wet-rooms are more than 2m wide. The   products - I’d leave them on the van. I’d   foot Westex, 4m, 15 foot, and 5m. They
            problem is the material – the flooring – is   go to customers and say, ‘this is a multi-  do five different widths. Then there’s the
            2m in width and that’s not enough.   width range, this is a set of colours you   old-fashioned Imperial widths and the
              Says Burdett: ‘Only one in 100 wet-  can have, and you won’t have a joint’.’   modern metric width… there’s various
            rooms, I’d say roughly, in north Norfolk, is   He’s certain they’d pick from that range   cut down widths in the carpet. And vinyls
            under 1.8m wide. Most of them are 2, 2.2   without real regard for colour as they   come two, three, and four and there’s one
            by 2.7m or maybe two and a half by 3m.’  only ever choose a neutral colour which   book with 5m which is handy sometimes.’
              He continues: ‘When you go to see   matches the tiles and suchlike.     It’s no stretch of the imagination
            these lovely people, who’ve spent quite   The amount of wastage created by   to realise Burdett is keen on being
            a few thousand pounds having a wet   Burdett would diminish and he could   sustainable and is taking steps to do
            room created - and they’re quite well to   then lay flooring in one piece, saving an   better by the planet. Cutting out flooring
            do - they really don’t like it when I explain   hour’s fitting time, the need to weld a   wastage is one change, but in other areas
            the flooring has to have a welded seam in   joint, and importantly, the need to explain   he says ‘we’re doing as much as we can.
            it which will be a slightly different colour   to customers why they must have an   We send the poles back that carpets
            and different texture.’              unsightly joint.                    come on. And the foam has gone from the
              Burdett gives an example: ‘If I’ve got a   Burdett isn’t bothered if the   back of carpets’.
            room at 2.75 by 2m, I’ve got to order a   manufacturers charged more for these   Sadly, he reports there’s little that can
            3m section to do the curls at either end   wider sections: ‘They could charge more   be done with used carpet – ‘when they’ve
            and order another 3m bit. I’m wasting   for it because I’m not wasting any. They   been down 10 or 20 years, in even a
            over a third of it, just chucking it away   might sell a standard roll at one price, but   beautifully clean, lovely house, it’s still
            because the customer wants one joint in   they might charge 25% more for the two
            a straight line.’                    and a half or three-metre-wide roll.’  dirty. We have to bin it’.
                                                                                      Cromer Carpets doesn’t presently
              He adds a contrasting situation - a hotel   And he says this because the price of
            with a kitchen where customers don’t   the flooring isn’t price critical – ‘when the   operate any electric vehicles, but Burdett
            care about the joints – ‘if you have a pub,   floor is the last thing to go down’. He adds   says ‘the next one might be - we’ve got a
            you’ll know all about the joints behind the   that his charges for a typical wet-room   4,000sq ft south facing flat roof and we’re
            bar.’ However, he says that the average   are between £500-750.          going to have solar panels on the roof
            person in the street who’s never seen   And the bonus for the manufacturers,   with electric charging points, so the solar
            joints before would be irritated.    as he sees it, would be first mover brand   panels will charge up a van’.
              And with regard to a hotel kitchen, for   loyalty – ‘even if others caught up and   Ultimately
            which Burdett uses an easy example of a   provided wider rolls, I would still prefer   Burdett is hoping his waste story might
            room that measures 8x8m, he’d get vinyl   the original manufacturer because they   get a response from manufacturers. As
            in lengths of 8.5m so it curls at either end.   had helped me.’          he reiterates, ‘if they made it wider, we’d
            ‘You do two runs of two x 8.5m. You lay it   It really grates on Burdett that he’s   order less material and there’d be less
            out, fold it back on the top, put glue down,   totally failed to get his message over to   waste, and we’d be greener. That’s the
            then lay the vinyl into the glue. Then you   manufacturers. As he outlines, they seem   one, two, three of customer satisfaction
            fold the other half back and put that in   to live in a gated world ‘I can’t get in to.’   and it would be easier for me to sell’. 
            the glue.’                           He adds: ‘I speak to the reps and they say   www.cromercarpets.com



            www.contractflooringjournal.co.uk                                                                          31
            @CFJMagazine                                                                                 CFJ February 2026
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