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ADVICE & INFORMATION





                                                       Autumn Murphy

                                           VAT and the truth about fitting



               A recent tribunal ruling on carpet sales and fitting services highlights how VAT liability hinges on
                  contractual clarity and the real economic substance of supply arrangements, says Autumn



                   HILE much of the world of     model is that customers can choose   using fitters as subcontractors - with
              WContract Flooring Journal relates   to have their new carpet fitted by an   the fitters delivering part of the
              solely to commercial work, there are   independent, self-employed fitter. The   overall supply to the customer on the
              quite a number of firms that undertake   stores don’t offer fitting themselves.   company’s behalf. This argument rested
              domestic AND commercial work. For   The stores simply introduce the   on the idea that customers came to
              them, a recent VAT case involving the   customer to a fitter from a local pool.   United Carpets for a finished, fitted
              supply and fitting of flooring will make   Around three-quarters of customers   carpet.
              for interesting reading.           who buy carpet at their stores choose   The tribunal’s decision:
                When a customer walks into a carpet   the fitting service.          United Carpets wins
              shop, they’re usually assumed to be   United Carpets considered that   The tribunal sided firmly with United
              after one end result: a fully fitted carpet.   the fitting services were separately   Carpets, confirming that the stores
              But what happens if you don’t carry   supplied to customers by the fitters and   were only supplying unfitted carpet.
              out the fitting with your own staff, but   accounted for VAT only on its sales of   There were two entirely separate
              instead help the customer to find an   carpet.                        supplies - the supply of goods (carpets,
              independent fitter? What seems like a                                 underlay, etc), by United Carpets to
              simple sale has raised a complex VAT                                  the customer, and the supply of fitting
              question: when should the carpet shop                                 services by the independent fitter to the
              charge VAT on the fitting services?                                   customer.
                That very question sat at the heart of                               This means United Carpets only needs
              a recent first-tier tribunal case, United                             to charge VAT on the carpet, while the
              Carpets (Franchisor) Ltd v HMRC [2025]                                fitter is responsible for any VAT on the
              UKFTT 00895 (TC). In the sections that                                fitting services.
              follow, we’ll unpack what happened,                                   Why the tribunal ruled in United
              why the decision matters, and how you
              can protect your business from a similar                              Carpets’ favour: Key findings
                                                                                    There were a number of reasons why
              VAT challenge.                                                        the tribunal accepted United Carpets’
              Single or separate supplies                                           position.
              From a VAT perspective, if the carpet                                  First, customers had the freedom to
              shop and the fitter are separate                                      choose whether to use a fitter in the
              businesses, most businesses would                                     store’s ‘pool’; there was no obligation to
              generally expect there to be two distinct                             do so when purchasing carpet.
              separate supplies for VAT; one made                                    Next, fitters were self-employed, not
              by the carpet shop for the sale of the   ‘Who is supplying            subcontractors or employees of United
              carpet, and another by the fitter for the   what, and to whom?’       Carpets. They were under no obligation
              installation work.                                                    to accept work.
                However, in this case, HMRC argued   determines the VAT              Also, contracts and the commercial
              there was a single supply of a fitted                                 and economic reality confirmed that
              carpet made by the carpet shop,       outcome                         United Carpets did not provide fitting
              meaning that United Carpets should                                    services. In particular, terms and
              have accounted for VAT on both the                                    conditions explicitly stated that United
              carpet and the fitting services.   HMRC’s View: ‘It’s a single supply’  Carpets did not provide or guarantee
              Background:                        HMRC saw things differently.       fitting services and only facilitated
              How United Carpets operates          They argued that United Carpets   introductions to fitters.
              United Carpets (Franchisor) Ltd is   was supplying a single product: a fitted   Also, terms and conditions, invoices,
              the franchise company behind the   carpet. In HMRC’s view, this meant   and in-store notices clarified that
              well-known United Carpets brand. Its   United Carpets should have accounted   fitting services were separate contracts
              franchisees sell carpets, vinyl, laminate,   for VAT on both the carpet and the   between the customer and the fitter.
              underlay and other flooring products   fitting, because it was effectively   And invoices listed fitting costs only as
              across the UK.                     supplying both.                    estimates and weren’t included in the
                A key feature of their business    HMRC said United Carpets was     total payable to United Carpets.  




         64  CFJ April 2026                                                                       www.contractflooringjournal.co.uk
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