Page 104 - CFJ_Dec25

SECTOR FOCUS WOOD,CORK & LAMINATE FLOORING

In this section:
Bjelin | Junckers | Ted Todd | Dinesen | F Ball and Co | Atkinson & Kirby | EGGER | Granorte | Broadleaf Timber
Tover | Parador | Neil Sanders, F Ball and Co

Still floored BY WOOD Eclipse Grey

Wood and laminate never fail to maintain their position in a competitive flooring market

‘New ranges and enhanced distribution strengthen innovator of wood flooring sector’

JELIN, which describes itself as the ‘Bjelin offers five colour options in the M plank is said to create a balanced

Bmarket leader in the hardened wood the same price category including and cohesive visual flow – particularly in
flooring sector has launched new products residential spaces, boutique hotels and
this year, including ‘innovative and the ever-popular lighter and white smaller-scale commercial settings. Its
sustainable diversifications, and has also tones’ proportions provide a refined aesthetic
won new distribution and accolades from accident, says Bjelin. ‘This size hits the that’s neither too bold nor too subtle.
in the trade’. right price point,’ says Simon Darbyshire, Designers and architects are reportedly
‘In today’s fast-paced interior design and managing director of Bjelin UK. ‘That’s seeing the benefit. While larger planks
flooring markets, one subtle yet crucial been a game-changer. We can offer often dominate public or commercial
factor – plank size – stands out. At Bjelin, a high-performing, design-forward projects, the M-size format offers a
the growing popularity of the M-sized alternative at a comparable cost, opening different kind of elegance – one that feels
Woodura Planks highlights how this up a larger share of the wood flooring ‘more intimate and approachable’.
format delivers the right mix of aesthetics, market.’ Bjelin offers five colour options in the
value and versatility.’ With a length and width designed to same price category including the ‘ever-
The rise of the M-size plank sit comfortably between narrower and popular lighter and white tones, so it
The success of the M-size plank is no wider plank formats, 151 x 2000 x 9.2mm, becomes easier for clients to achieve the 

104 CFJ December 2025 www.contractflooringjournal.co.uk
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