Page 106 - CFJ_Dec25

SECTOR FOCUS WOOD,CORK & LAMINATE FLOORING

exact visual effect they’re after without three elegant shades of grey, the Slate and technical performance proved to be
compromise’. Collection is the perfect choice for those a perfect match for Domus’s exacting
‘Functionality meets sustainability with seeking a distinctive yet refined look for standards. ‘Trust is everything in our
the new Nadura Slate Collection’ their interiors. business. We can’t risk bringing a product
Perhaps the company’s most striking ‘Additionally, the leakproof 5G Dry to market that doesn’t meet our quality
launch of the past year has been its new floor-locking system ensures an easy and benchmark. Bjelin stands out not just for
Slate Collection, a high-tech wood flooring robust installation without glue or nails – its look and feel, but for its environmental
solution that breaks with tradition, says with watertight joints preventing liquids credentials, technical innovation and
Bjelin. ‘With deep textures and natural from seeping through the seams and commercial appeal.’
colour variations, it delivers a cool yet damaging the subfloor.’ ‘Domus has been an exceptional partner
inviting finish. This new range, available ‘An enthusiastic reception from the from day one,’ says Simon Darbyshire,
in three distinct shades, features Nadura trade’ managing director of Bjelin UK. ‘Their deep
Tiles and is class 34-rated, making it ideal Bjelin’s innovation, quality service understanding of the UK architecture
for high-traffic residential and commercial and commitment to sustainability is and design market, combined with their
spaces.’ increasingly recognised within the commitment to quality and innovation,
‘We developed this collection with trade. It’s particularly proud of the fact has made them the ideal partner for our
sustainable materials and engineered its hardened wood flooring has been Woodura flooring. Together, we’ve been
it to ensure superior scratch and recognised by Domus as one of the able to reach new clients and demonstrate
stain resistance, as well as effortless company’s most successful product the full potential of our technology.’
maintenance,’ says Bjelin’s CEO, Fredrik launches of the past 10 years. For many of Domus’s clients – especially
Alfredsson. ‘The Slate Collection reflects ‘The response from clients was architects – Bjelin’s sustainability
our commitment to quality craftsmanship outstanding right from the start,’ says credentials are a key differentiator. ‘There
and forward-thinking design.’ Keith Howard, commercial director at are two key drivers: the premium aesthetic
The range is powered by Nadura Domus. ‘That energy fed directly into and the environmental story,’ Keith says.
technology from Bjelin’s sister company our sales team’s enthusiasm. Bjelin The Woodura surface allows for reduced
Välinge Innovation and is aimed to provide quickly became a go-to product across wearlayers without compromising
a high level of wear and impact resistance commercial and residential sectors.’ strength, further improving the product’s
superior to traditional wood floors. Domus is a supplier of premium surface resource efficiency. ‘Once we understood
‘At Bjelin, we believe in making better materials in the UK and first discovered the product’s USPs, it became clear
use of materials, and the patented Bjelin while exploring sustainable just how much potential there was. The
Nadura technology embodies this vision,’ alternatives to traditional timber flooring. technology backs up every claim.’
says Fredrik Alfredsson. ‘The innovative ‘I’d heard about veneer-based products Domus has successfully introduced
process helps reduce waste and supports and was intrigued by the sustainability Bjelin across its UK showrooms. ‘The XXL
a circular product lifecycle.’ benefits,’ explains Keith. ‘Bjelin’s Woodura and XL planks are fantastic, but we knew
Continues the company: ‘Measuring flooring answered our concerns about the L format would hit the sweet spot for
280 mm x 582 mm, the tile format adds durability and suitability for both apartment projects.’
a bold sense of character, seamlessly residential and commercial use.’ In a UK flooring landscape facing tighter
blending form and function. Available in That combination of sustainability budgets and increasing
demand for sustainable
solutions, Keith says: ‘The
timber market has shifted,
but Bjelin delivers the high-
end wood look at a price point
many clients didn’t think was
possible.’ Just as important
is the support behind the
product. ‘The relationship with
Bjelin has been exceptional.
We get the backing we need,
when we need it.’
With momentum building
and the market responding
positively, Bjelin sees its
partnership with Domus as a
long-term success story in the
making. ‘Domus has helped
us open doors in the UK we
couldn’t reach alone,’ says
Simon. ‘They understand the
market, and they believe in our
product. We’re excited about
what comes next.’ 
www.bjelin.co.uk
Ogulin University

106 CFJ December 2025 www.contractflooringjournal.co.uk
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