Page 6 - CFJ_DistSupp25

Distribution round-up

FLOORING STORAGE
Can you start by telling us
a little about your company
and how long you’ve been
operating as a distributor within

the flooring sector?
Our business has been operating
for 10 years, supplying quality
flooring products to the

trade. From the outset, our goal
IAN DANIELLS has been to build strong, long-
General manager,
Flooring Storage term relationships with our
customers by combining reliable
service, competitive pricing,
and expert product knowledge.
Over the past decade, we’ve
grown steadily by focusing
on consistency, trust, and

supporting our customers in hybrid flooring products, which Absolutely. We’ve noticed a
delivering great results for their continue to outperform clear shift toward more digital
traditional categories thanks to
clients. engagement from end users -
their practicality and design our customers are researching
versatility. That said, cost
What types of flooring pressures and fluctuations in raw products online, comparing

products and brands do you material prices have posed specifications, and placing
currently distribute, and have challenges across the supply orders through our website

you diversified your portfolio chain. Our focus has been on or directly via mobile devices.
to reflect recent shifts in the maintaining strong supplier We’ve also seen an increase in

market? relationships and operational smaller but more frequent orders
We offer a comprehensive range efficiency to keep our service as trade customers look to

of flooring products, including levels high and our prices stable manage inventory more

luxury vinyl tiles (LVT), for customers. efficiently. And sustainability is
laminate, solid and engineered a growing consideration - many
wood, carpet, and underlay, With the new government customers are asking about the
as well as accessories and in place, have you seen any environmental credentials of
installation materials. Our effects on business confidence, the products they buy and the

portfolio features a mix of investment decisions, or trading recyclability of packaging.
established brands, allowing us conditions?
to meet different market needs It’s still early days, but there’s Sustainability continues to play
from budget-conscious projects a cautious sense of optimism a pivotal role across the supply
to high-end design-led among our customers and chain. How is
installations. suppliers. The industry is your business advancing its
watching closely to see how environmental practices or
How has business performance government policy might impact meeting customer
been over the past 12 months? areas such as housing, expectations in this area?
Have you noticed any particular construction, and small business Sustainability is now an integral
areas of growth or challenge? support - all of which directly
Despite some challenging influence the flooring market. part of how we operate. We’re

trading conditions, business For now, our approach remains working closely with suppliers
performance has remained solid the same: stay adaptable, who share our commitment to
over the past year. We’ve seen plan ahead and continue to responsible sourcing and lower
particular growth in LVT and invest in the areas that add the impact manufacturing. Internally,
most value for our we’ve reduced waste through
customers. improved recycling processes,
invested in more efficient

Have there been any logistics, and continue to look for
noticeable changes ways to reduce our carbon
in buying behaviour footprint. We’re also keen
- for instance, to educate customers about
increased online sustainable flooring options -

engagement, smaller helping them make choices that
but more frequent balance quality, performance,
orders, or greater and environmental responsibility.
interest in sustainable
products? www.flooringstorage.co.uk

6 Distribution Supplement www.contractflooringjournal.co.uk
December 2025 @CFJMagazine