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Doing things SECTOR FOCUS NATURAL FLOORING

THE NATURAL

WAY

Sustainability issues and clients’
concern for the environment is driving the

movement toward natural floorcoverings

‘A flooring solution built
to withstand test of time’
HEN it comes to commercial
Winteriors, floorcoverings need to do
more than simply look good; they have to
work hard too.
ALTERNATIVE FLOORING's latest range,
Wool Tweed, does exactly that reportedly:
a carpet collection that pairs refined
style with long-lasting performance,
purpose-built for the demands of modern
commercial spaces.
‘Crafted with a tightly looped finish and
a subtle speckled design, Wool Tweed
brings sophisticated texture underfoot.
That speckled pattern isn't just a design
detail; it cleverly disguises everyday
debris, making it a practical as well as a
stylish choice. It’s particularly well suited
to high-footfall environments such as Alternative Flooring's Wool Tweed
hotels, offices, and busy hospitality
spaces, where both appearance and
durability are non-negotiable,’ says the ‘Wool is inherently hardwearing, develop fully bespoke rug and runner
company. naturally soil-resistant, and designs, offering the adaptability that
‘Made from 100% wool fibre, Wool comfortable underfoot’ busy commercial spaces require.
Tweed draws on the natural resilience of ‘Suitable for a range of spaces
one of the world's most trusted flooring is another of Wool Tweed's strengths. from boutique hotel lobbies and
materials. Wool is inherently hardwearing, Available in six neutral shades, the corporate receptions to high-end retail
naturally soil-resistant, and comfortable collection complements a wide range environments and hospitality spaces,
underfoot, qualities that translate directly of interior schemes, from modern these made to order rugs and runners
into a product that will look and feel minimalism to heritage warmth. Whether combine practical performance with
good for years to come. For designers installed wall-to-wall for a seamless, quality design creating interiors that are
and specifiers, that translates into real cohesive look or designed as a bespoke functional and memorable.
confidence: a flooring solution genuinely rug or runner, it adapts effortlessly to the ‘For those seeking a flooring solution
built to withstand the test of time. needs of the space. that balances performance, safety, and
Performance credentials back up that ‘Alternative Flooring offers a enduring design, Alternative Flooring's
promise. comprehensive bespoke rug and runner Wool Tweed is a smart, considered choice
‘Wool Tweed carries a Class 33 Heavy service, enabling designers and specifiers - one that meets the brief on every level.’
Contract rating, confirming its suitability to create tailored flooring solutions for a Concludes the company: ‘Alternative
for even the most demanding commercial wide range of commercial spaces. Flooring offers a wide range of natural and
settings. It also holds a Bfl-s1 fire rating, ‘From custom dimensions and border faux flooring collections alongside Wool
meaning it meets strict safety standards details to materials, colour and finish Tweed, with plenty of additional ranges to
without any compromise to its stylish selections, the service provides the explore. Browse the full collection at
appearance, a reassuring combination flexibility needed to meet the unique www.alternativeflooring.com and
for specification on larger or regulated requirements of each project. For projects request samples directly through
projects.’ requiring something truly individual, interiors@alternativeflooring.com.’ 
Continues the company: ‘Versatility Alternative Flooring's expert team can www.alternativeflooring.com

www.contractflooringjournal.co.uk 93
@CFJMagazine CFJ July 2026