Page 12 - CFJ_LVT_Apr26

EXCLUSIVE INTERVIEW
EXCLUSIVE INTERVIEW

Trade-focused distribution

radeChoice LVT: The fastest growing star of the that ensures reliability even during
TCarpet & Flooring flooring sector unpredictable market conditions.
stands as one of Luxury Vinyl Tile has rapidly transformed
the UK’s leading from a budget friendly alternative into one Why LVT wins
independent flooring of the most sought after flooring solutions Homeowners, developers, and contractors
distributors, with an in both commercial and domestic spaces. alike are drawn to LVT’s powerful
impressive network Over the past decade, LVT has matured combination of stunning aesthetics
of 14 branches into a high performance, design led and practical performance. Advances
nationwide. This extensive reach, paired product that competes confidently with in manufacturing now make it possible
with long standing relationships across wood, laminate, and ceramic tile - making to achieve remarkably authentic wood
the trade, gives the business a front it a standout choice for today’s style and stone visuals - while delivering the
row view of how the flooring market driven market. durability, water resistance and low
is evolving. In this exclusive interview, Andy highlights the exceptional maintenance benefits vinyl is known for.
TradeChoice Director, Andy Goulbourne, momentum behind the category: In high traffic commercial environments
shares insights into the dynamic rise TradeChoice has achieved consistent - from offices to retail, healthcare, and
of Luxury Vinyl Tile (LVT) and the double digit year on year growth hospitality - LVT maintains its premium
company’s exceptional performance in in LVT, supported by an expansive appearance while withstanding intensive
the category. design portfolio and deep stockholding use. Meanwhile, the home renovation 

Above: CFS Eternity Commercial - Enriched Oak

12 LVT April 2026 www.contractflooringjournal.co.uk
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