Page 10 - CFJ_LVT_Apr26

EXCLUSIVE INTERVIEW

Allura Decibel: Stylish, sustainable and silent

he LVT market to Forbo and ultimately establishing a however these muting properties are
Tis incredibly global footprint. Today, the company only the beginning. The product features
competitive, with boasts 9 major manufacturing sites quality embossing and bevelling as well
manufacturers throughout Europe, with activity across as excellent technical properties such as
recognising the five continents and a wide range of textile dimensional stability and best-in-class
product’s explosive and vinyl products. indentation performance.
popularity and Within that long history, the Allura Forbo also works diligently to stay
creating endless LVT range is actually a relatively recent ahead of design trends, Liz explains. ‘I
variations for different applications. addition, however that doesn’t mean think we’ve been trapped in 50 shades
Although the company is perhaps best it boasts any less technical ingenuity of grey for quite a few years and now
known for its sustainable Marmoleum or variety than the company’s other we’re emerging into the warmer tones. So
product, Forbo Flooring Systems is an offerings. ‘We’ve got every solution in
important player in this market with its terms of LVT,’ explains Liz. ‘Any type of
Allura LVT range. We sat down with Liz installation, any type of subfloor, any type
Bushell, key account manager multi-unit of building. We have acoustic, adhesive
housing and student accommodation free, loose lay, full stick, click together –
at Forbo, to discuss how the range sets anything.’
itself apart in this increasingly crowded Allura Decibel is one of Forbo’s premier
segment, as well as the company’s plans LVT solutions, offering an innovative
to improve it even further. product with the acoustic backing
Forbo has deep roots in the flooring included so there is no need for a separate
industry, beginning in 1928 with the acoustic underlay before installation and
integration of three European linoleum has recently been refreshed with a set
manufacturers under the name of new designs. The product provides a
Continentale Linoleum Union. Throughout solution in various scenarios where impact
the subsequent years, the company sound reduction is required, offering 19
diversified its offering with vinyl and dB acoustic performance in areas such
carpet tile products, renaming itself as flats or student accommodation, Allura Decibel - Terra Terrazzo and Peach Twill

ABOVE: Allura Decibel - Authentic Oak and Smoked Ebony

10 LVT April 2026 www.contractflooringjournal.co.uk
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