Page 3 - CFJ_LVT_Apr26

APR
/ 26 EDITOR’S COMMENT / LVT - APRIL
FIERCE COMPETITION
Luxury Vinyl Tile Supplement

DEMANDS

Beautiful
Beautiful LVT Parquets
Blond LVT
by Polyflor by Polyflor DISTINCTION
CFJ_supplement_Feb 2026-AW_V3.indd 2 13/03/2026 16:07
WWW.CONTRACTFLOORINGJOURNAL.CO.UK
elcome to this year’s first CFJ
LVT Supplement, our publication
Wdesigned to keep you abreast of all
the developments in this dynamic and fast-
growing segment of the industry. Luxury
vinyl tiles remain one of the most popular
floorcoverings for a wide array of applications
across the commercial sector, and their
popularity is only set to increase year-on-year
as design possibilities widen and technical
performance improves.
We discuss those design and technical
ICK-START
factors at length in this edition with Forbo
and Unilin, two of Europe’s most successful
PUBLISHING L TD
and well-established LVT manufacturers.
Both companies emphasise the importance
of distinguishing yourself in a highly
PUBLISHING L TD
competitive and increasingly crowded
market. For Forbo, this is achieved through
the refreshed Allura Decibel range, which not
only boasts impressive sound-dampening CONTENTS
PUBLISHING L TD
performance but also supports a light tackifier
01892 752400
info@contractflooringjournal.co.uk installation method that makes removing
CFJMagazine cfj.contractflooringjournal the product at the end of its lifespan far 4 Exclusive interviews:
www.contractflooringjournal.co.uk easier. Unilin, on the other hand, points to the Unilin
CEO breadth of technological refinement applied
John Miller across its ranges, including embossed-in- Forbo
john.miller@kick-startpublishing.co.uk
register textures and complex multi-layer TradeChoice
EDITOR
PUBLISHING L TD constructions.
David Strydom 16 Products
david@kick-startpublishing.co.uk For this supplement, however, we’ve also
made a concerted effort to take a wide view of
MEDIA AND EVENTS SALES MANAGER 26 LVT supplier
Alissia Clifton the market, not only looking at floorcovering
alissia.clifton@kick-startpublishing.co.uk manufacturers but also providers of directory
SUPPLEMENTS EDITOR ancillaries such as subfloor plywood and floor
Lauren McCarthy preparation products. We also hear from 28 Range reviews:
lauren.mccarthy@kick-startpublishing.co.uk
Leading Edge’s Elly Cousin, who discusses Gerflor
EDITORIAL ADMINISTRATION importance of ‘pull-through’ in the LVT
Elaine Chance Harvey Maria
elaine.chance@kick-startpublishing.co.uk market, while F Ball’s Neil Sanders explores
modern adhesives with advanced features, Polyflor
CIRCULATION / SUBSCRIPTIONS
Ruth Butcher emphasising the value of matching properties TradeChoice
ruth.butcher@kick-startpublishing.co.uk to the specific project demands.
DESIGN While broader challenges in the economy Victoria Design Floors
Nick Ellis mean the flooring market is likely to remain
nick@kick-startpublishing.co.uk 38 Advice
difficult throughout 2026, the LVT category
WEB DESIGN is still experiencing impressive growth. By
Neil Owen
neil@kick-startpublishing.co.uk providing a broad look at both this category
PRODUCTION and the infrastructure surrounding it, we hope
Nick Dann this supplement helps you take advantage of
01892 575564 any opportunities that arise in this demanding Lauren
copy@kick-startpublishing.co.uk
and competitive segment. Lauren McCarthy, supplements editor, CFJ
ACCOUNTS lauren.mccarthy@kick-startpublishing.co.uk
Angela Akehurst
01892 575571 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means,
angela@justsimplyorganised.co.uk electronic or mechanical including photocopying, recording or any information retrieval system without the prior written
consent of the publisher. © Kick-Start Publishing Ltd. Print managed by Stephens & George Limited, Merthyr Tydfil, Wales
www.contractflooringjournal.co.uk 3
@CFJMagazine LVT April 2026