Page 6 - CFJ_Jul26

InPerson

On the move

APPOINTED APPOINTED
Marta Cybula, Anthony Cristoforo and Tracy Bilham-Wills Heidi O’Shea
Kelmore, a manufacturer of tiling and flooring preparation products, Performance Technology Group
says it’s further strengthened its management team with two has appointed Heidi O’Shea as
key appointments in new roles, alongside an internal promotion, head of marketing. Heidi will drive
supporting continued growth as demand for its products rises. marketing strategy for the group’s
Joining the business are Marta Cybula as operations manager five specialist construction
and Anthony Cristoforo as QC/QA manager. Marta brings extensive products brands AIM (Acoustic
experience from the manufacturing and aerospace sectors, while Insulation Manufacturing), CMS
Anthony adds over 20 years of expertise in quality control and Danskin Acoustics, Euroform, IMS
assurance, enhancing Kelmore’s operational and technical capabilities. (Insulation Machining Services) and Ockwells.
Alongside these appointments, Tracy Bilham-Wills has been Joining from Barratt Redrow PLC, where she led
promoted to senior production supervisor. This is the second divisional marketing strategy across the northwest,
promotion for Tracy since joining the team in 2024 and her Heidi brings more than 20 years’ experience of delivering
progression reflects Kelmore’s commitment to supporting internal multi-channel campaigns. Her remit at Performance
talent and recognising the contribution of its growing team. Technology Group is to elevate brand positioning
These developments come at a pivotal time for Kelmore, as and marketing effectiveness to strengthen customer
the company continues to invest across its operations. Recent engagement and drive commercial growth.
enhancements include the completion of a brand-new first-in, first- Welcoming Heidi on board, Performance Technology
out racking system, increasing storage capacity by 980 pallets. Group’s managing director Ben O’Brien said, ‘Heidi brings
The business has built a new laboratory for the quality control and terrific drive and expertise to communicate the strengths
quality assurance department, enabling its R&D laboratory to double of our innovative specialist brands more effectively to
in size, alongside the addition of a new staff area and canteen plus construction product specifiers. We look forward to
expanded office space.  the positive impact her insight and marketing skills will
www.kelmore.co.uk make.’
‘The opportunity to get to grips with these highly
respected brands is an exciting new challenge,’ Heidi
said. ‘I’m passionate about brand storytelling and at
Performance Technology Group there’s tremendous
scope for communicating market leading product
innovation to the construction industry. I look forward to
balancing strategic thinking with hands-on multi-channel
campaign delivery to enhance the customer journey and
improve lead generation and conversion.’
www.cmsdanskin.co.uk
QUALIFIED and building skill sets for loyal employees.
Akeel Ahmed, Wayne Briers and Chris Cloherty He said: ‘Everyone wants to progress, be capable
Senior members of Kemtile’s management team of doing more, developing themselves and helping
are better equipped to lead and contribute to its to build a business. That drives job satisfaction. It
business growth plans having secured a highly makes so much sense to put experienced people
regarded management qualification. through these qualifications.’
All recently completed a Level 7 NVQ diploma in Chris Cloherty, commercial operations director
construction senior management, a work-based and Wayne Briers, operations manager also Akeel Ahmed
course covering procurement, budgeting, team completed the training.
leadership and project oversight. Chris commented: ‘It’s a joined-up investment
The six-month qualification was a flexible, remote across sales and commercial operations which
NVQ for experienced construction professionals, makes us stronger, better able to cope with
designed to focus on workplace performance and pressures and builds resilience. Completing it as a
increased competency to better deliver results for team had great benefits as well – we encouraged
customers and the company. each other to get the most out of it.’
Business development manager Akeel Ahmed Achieving the Level 7 NVQ diploma in construction Wayne Briers
commented: ‘It’s given me more confidence in my senior management for Akeel, Chris and Wayne
leadership role, stronger commercial awareness will also enable them to secure the coveted
and a greater understanding how to use all the CSCS (Construction Skills Certification Scheme)
resources at our disposal to achieve our business Black Manager Card providing tangible proof of
development goals.’ competence to clients. It also acts as a direct route
Jamie Cook, director, said the investment in to membership of the CIOB (Chartered Institute of
individuals was a long-proven strategy at Kemtile, Building), enhancing company reputation. 
not only serving the business needs, but identifying www.kemtile.co.uk Chris Cloherty

6 CFJ July 2026 www.contractflooringjournal.co.uk
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