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InPerson
Helen Holland
The managing director of
New Homes Flooring tells
David Strydom that although
most of her company’s
work is domestic newbuild
housing, market changes
have brought adaptations
What is New Homes Flooring, and organising deliveries to managing
what’s your role within it? contracts, but today my focus is on
We’re a flooring contracting business running the business and ensuring
focused primarily on the newbuild everything operates smoothly.
housing sector. I’ve worked in the
talk industry for about 28 years, operating How do you make sure installation
quality stays consistent across
under different company names during
different projects and sites?
that time. Originally, the business was
Over the years I’ve developed quite a
run by myself and my former partner.
clear idea of what’s acceptable quality
We separated in 2005, but after he
became ill with a brain tumour in 2016,
– my team says I’m one of the hardest
I continued the business independently and what isn’t. I’ll admit I’m quite fussy
and later established it as a limited
people in the industry to work for – but
Trade newbuild housing, although in recent proud of the work they deliver every
company. Most of our work is domestic
I always say that at least they can be
years we’ve taken on more commercial
day.
We’ve created a fitters’ handbook
and private domestic projects owing to
that sets out our expectations and
market changes and planning delays
standards. All our installers sign it to
affecting housing developments.
My role now is overseeing the overall
confirm they agree to work to those
standards. We also ask for photos from
operation. Over the years I’ve done
www.contractflooringjournal.co.uk
8 CFJ July 2026 everything from warehouse work and site every day so we can see the work
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